1. Brand Positioning & Messaging:
    • Core Concept: “This ain’t your Dadi’s Haldi!” – Bridging tradition (turmeric) with innovation (2% Kojic Acid, dermatologist-tested).
    • Tone: Fresh, bold, and educational, appealing to both Ayurveda lovers and science-backed skincare enthusiasts.
  2. Visual Identity System:
    • Color Palette: Warm yellows (turmeric) + earthy greens (natural) + minimalist whites (clean beauty).
    • Typography: Modern sans-serif (e.g., Montserrat) for clarity + playful scripts (e.g., Pacifico) for “handmade” charm.
    • Imagery:
      • Product close-ups with ingredient highlights (shea butter, turmeric).
      • Step-by-step tutorials (“How to Use” infographics).
      • Skin transformation visuals (before/after glow).
  3. Content Strategy:
    • Educational:
      • “How to Use” guides (lukewarm water, circular motions) for proper application.
      • Ingredient breakdowns (e.g., “Why 2% Kojic Acid?”).
    • Benefits-Driven:
      • “Fade dark spots”, “Smoothens skin” with icon-based visuals.
      • “100% Natural” and “Vegan” badges for ethical appeal.
    • Humor & Relatability:
      • “Not your Dadi’s Haldi” meme-style posts to challenge stereotypes.
  4. Platform-Specific Adaptation:
    • Instagram Reels: 15-second demos (lathering/rinsing).
    • Carousels: “Head-to-Toe Benefits” (face, body, thighs).
    • Stories: Polls (“Dark spots vs. Dullness – What’s your struggle?”).
  5. Results & Impact:
    • 30% increase in D2C website traffic from skincare hashtags.
    • Higher engagement on educational posts (saves/shares).
    • Stronger brand recall through consistent “glow” aesthetic.

Ayurveda Meets Modern Skincare

This project showcases the social media creative strategy developed for Cosmohabit’s Haldi Glow Bar, an Ayurvedic-inspired skincare product. The campaign aimed to position the soap as a modern, dermatologist-tested solution for radiant skin, blending traditional turmeric benefits with contemporary skincare science. The content educates, engages, and drives conversions through visually appealing and informative creatives.

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