1. Brand Positioning & Messaging:
    • Core Concept: “A modern ritual your nani would approve” – Bridging generational trust in Ayurveda with contemporary skincare needs.
    • Tone: Playful yet authoritative, blending nostalgia (“nani-approved”) with dermatological credibility (“2% kojic acid”).
  2. Visual Identity System:
    • Color Palette: Golden yellows (turmeric) + clinical teal (science) + minimalist white (clean beauty).
    • Typography: Bold sans-serifs (Montserrat Black) for key benefits + elegant scripts (Dancing Script) for “nani” nostalgia.
    • Imagery:
      • Ingredient Close-ups: Vibrant turmeric roots/kojie acid crystals to emphasize potency.
      • Before/After Grids: Side-by-side comparisons of dark spot reduction.
      • Lifestyle Shots: Pads in use with glowing skin close-ups.
  3. Content Strategy:
    • Educational Pillars:
      • “Why Kojic Acid + Turmeric?” infographics explaining synergy for pigmentation.
      • “How to Use” carousels (Swipe → Glow → Slay) with swipeable tutorials.
    • Social Proof:
      • “Visible results in 2 weeks” with real user testimonials.
      • “90% smoother skin” stat-driven posts.
    • Humor & Relatability:
      • “Glow so loud it needs SPF” memes.
  4. Platform-Specific Execution:
    • Instagram Reels: 10-second “Swipe & Glow” demos.
    • Story Polls: “Dark spots vs. Dullness—what’s your struggle?”
    • Pinterest: Ingredient benefits as shareable infographics.
  5. Results & Impact:
    • 40% increase in DTC sales via shoppable posts.
    • Viral engagement on “nani-approved” nostalgia content.
    • High saves/shares for educational before/after content.

Bridging Ayurvedic Wisdom with Modern Skincare Science

This project highlights the social media creative strategy for Cosmohabit's Haldi Glow Pads, a turmeric and kojic acid-infused skincare solution. The campaign positioned the product as a fusion of traditional Ayurvedic ingredients (approved by "nani") and clinically effective modern actives, targeting consumers seeking natural yet science-backed solutions for hyperpigmentation and dull skin.
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