1. Brand Positioning & Messaging:
    • Nutraceuticals: “Clinical Radiance from Within” – Highlighting patented blends (Glutathione + ALA) for skin brightening and collagen support.
    • Botanicals: “Ancient Wisdom, Modern Glow” – Positioning Multani Mitti as a timeless, multitasking hero.
    • Tone: Authoritative yet warm, blending scientific jargon (“Hydrolyzed Marine Collagen Peptides”) with relatable results (*”90-day glow guarantee”*).
  2. Visual Identity System:
    • Color Palette:
      • Nutraceuticals: Lab-inspired teal (science) + gold (premium efficacy).
      • Botanicals: Earthy terracotta (Multani Mitti’s raw texture) + sage green (natural).
    • Typography:
      • Bold sans-serifs (Montserrat Bold) for clinical claims.
      • Handwritten scripts (Pacifico) for botanical authenticity.
    • Imagery:
      • Supplements: High-def capsule close-ups with ingredient callouts (e.g., “3000mg Marine Collagen”).
      • Multani Mitti: Textured powder visuals + side-by-side skin/hair transformations.
  3. Content Strategy:
    • Educational Pillars:
      • “Why Glutathione?” carousels explaining antioxidant benefits for pigmentation.
      • “Collagen 101” Reels comparing marine vs. bovine sources.
      • “Multani Mitti Hacks” for face masks/hair treatments.
    • Social Proof:
      • *”90-Day Journey”* user testimonials with progress timelines.
      • Dermatologist-approved badges for trust.
    • Interactive:
      • Polls: “Pigmentation vs. Wrinkles – What’s Your Top Concern?”
      • QR codes linking to detailed ingredient decks.
  4. Platform-Specific Execution:
    • Instagram:
      • Reels: “Capsule to Glow” 30-day challenge snippets.
      • Stories: Swipe-up for Ayurvedic DIY recipes (Multani Mitti + rosewater).
    • Pinterest: Infographics on “Collagen-Rich Foods + Supplements.”
    • WhatsApp Business: Personalized dosage guides via chatbot.
  5. Results & Impact:
    • 50% increase in DTC supplement sales via shoppable posts.
    • Viral engagement on “Multani Mitti for Hair Growth” tutorials.
    • 35% follower growth from skincare hashtags (#NaturalGlow).

Science-Backed Beauty, Rooted in Nature

This project showcases the social media creative strategy for Cosmohabit's nutraceutical supplements (L-Glutathione, Marine Collagen) and botanical skincare (Multani Mitti Powder), designed to bridge clinical efficacy with Ayurvedic heritage. The campaign educated audiences on ingredient science while celebrating natural beauty rituals, driving engagement and conversions through visually compelling, benefit-focused content.
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