The logo for Eadwine Tech was crafted to resonate with a tech-savvy youth audience, embodying the energy of the digital world. The tagline “Feel the Digital Pulse” inspired a dynamic, modern aesthetic. The design process began with research into youth-centric tech brands, focusing on vibrant colors (electric blues, neon greens) and sleek, geometric shapes. Typography played a key role—a bold, custom-modified sans-serif font (like Montserrat ExtraBold) was chosen for its contemporary edge, with the letter “E” stylized to mimic a digital waveform or circuit pattern, tying into the “pulse” concept. For the icon, an abstract pulse wave or a glowing orb with radiating lines was integrated to symbolize connectivity and energy. Tools like Adobe Illustrator and Procreate were used to refine the design, ensuring scalability for social media, merchandise, and web use. The final logo balances minimalism with high-impact visuals, perfectly capturing the brand’s futuristic, youthful spirit.

Tools Used: Adobe Illustrator, Procreate, Coolors (color palette).
Tagline Integration: The pulse motif subtly reinforces the tagline, making the design cohesive and memorable.

Urgency-Driven Social Media Strategy

This project highlights the social media creative designed for Eadwine Tech, a digital services provider, to announce an upcoming price hike effectively. The goal was to create a sense of urgency while clearly communicating the value of securing services at current rates before the deadline.
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